December 22, 2022
At first glance, headtube badges seem like they have the most obvious reason for being. But when you stop to think about what their function really is, it's easy to get tripped up and inevitably wonder what it is they actually do. The tradition began at the turn of the 20th century as manufacturers were looking to brand their bikes without the modern tools, paints, and coloring applications we have today.
In today’s world of fast and automated manufacturing, it’s easy to overlook the details that make a bike beautiful. How many brands do we see now that simply paint a logo on there and call it a day? Of course, depending on what the bike is intended for this might be appropriate, however, it does feel like a missed opportunity for craftsmanship. We aren’t suggesting that all brands need to start getting into pewter sculpting but something more than paint makes me feel like I got my money's worth.
Regardless, there are still companies (like Crust bikes in the above header image) out there that are taking the time to use head badges as a way to express their brand and values. Some of these companies are doing it the old fashion way and some take more modern approaches like CNC to create their badges. This gallery is an homage to the companies that are preserving a tradition as old as the bike itself. Click on any of the images to visit the brand website and make sure to come back as we will be updating this gallery as we find them.